LEEDA is a well established Czech fashion brand founded in 2003 in Prague. The founder and the head designer of Leeda is Lucie Kutalkova. She designs each collection with a passion for quality materials, tailoring and sense for detail. Each piece of the collection is produced in the Czech Republic. Origin of the materials and local handicraft traditions are the essential characteristics of the brand. Leeda has been always in cooperation with people from different fields of art like the design, architecture, graphic design, photography, film and music. Leeda is also very popular for it’s individual approach to clients not only in the form of custom manufacturing but also in the possibility to meet the designer in person. The Leeda boutique is located in the Old Town district of Prague. The original interior of the boutique offers Leeda apparel and accessories next to the jewellery made by local designers.

Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops; Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group.